Packaging Design

COVID-19 has relayed a more significant impact on product packaging. People had to remain sheltered at their homes, meaning that they had to order online even for the most necessary items, including foods. The risk of surface contamination also changed the way people interact with their packages.

Even with most regions of the world reopening, these changed packaging trends remain intact. The fact of the matter is that most of these changes are here to stay for long-term, possibly changing buying habits permanently.

Having that said, packaging design is all set to respond to the new requirements.

Shifting buying behaviors

The coronavirus has changed shopping behaviors and habits drastically. The practice of running out to a retail store and purchase items of your needs is not a considerable option anymore. Instead, online shopping has become a primary way to shop for most people.

With e-commerce traffic spiking significantly, it has become crucial for brands to prepare packages that can endure the rigors of shipping. Unboxing experience has also become a crucial factor in this regard.

Moving into the future, packaging designers will need to take care of packaging requirements to encourage shoppers to place orders online.

Avoiding health hazards

With the ability of the COVID-19 virus to remain airborne and cling to almost every surface, people now question the safety of products they purchase. Nonetheless, the fear of contamination has been lowered in the recent few months. That may be because of some studies negating the high possibility of the transmission of the virus from surfaces to humans.

Many people disinfect or quarantine packages before bringing them home.

In such a scenario, it is necessary for product packaging to be actually safe and then make the consumers perceive the packaging to be safe. Packaging design plays a key role in this regard.

You can prioritize health in packaging design in several ways. Protecting the package from possible viral exposure should be the first and foremost concern. One of many practices in this regard is to avoid packaging with open cut-outs that can affect the integrity and hygiene of the product and its package.

With so many options available, you can make strategic choices for the packaging materials too.

Instructions for avoiding coronavirus contact from the product packaging are inclusive of everything you need to avoid any other health hazards. According to research, this virus can remain on cardboard for 24 hours and up to three days on plastic.

The reason you need to remain healthy during the entire packaging process is that it is the way to convey a positive message to your customers. Your confidence in your packaging will prove to be an answer to most of your consumers’ anxieties.

Sustainability

With coronavirus taking most of the news headlines, sustainability took a backseat during the pandemic months. Since the world is on the path to recovery, the subject of sustainability is gaining traction once more. While the impact of COVID-19 on product packaging will be permanent, brands and companies will work hard to bring sustainability into the mix.